Did you know that companies, these days, are instrumenting their websites to closely track user clicks and mouse movements to understand what drives their sales? They are also deciding on where to advertise to yield maximum revenue.
The data that is being collected automatically, or entered in to your systems by your staff for the past few months or years, can churn out meaningful insights. Would you like to know why most of the appointments booked by phone are never confirmed? The answer to this may be a bad confirmation webpage design, or it could be a rainy day.
Yes, there is a way to find it out. Because, data is changing the questions and the answers today.